Sony President of Global Digital Business Thomas Hesse dropped the most outrageous statement to date on their DRM nightmare during an NPR interview, in which he stated that “Most people, I think, don’t even know what a rootkit is, so why should they care about it?” Reaction on Digg, Gizmodo, Engadget, and Techdirt. Some day someone will write a marketing case study about what not to do and say when dealing with a customer revolt, and that statement will be its epigraph.
7 Responses to “Sony: ‘What you don’t know won’t hurt you””
Leave a Reply
You must be logged in to post a comment.